This article contains information on using Custom Reporting in Aware to analyze topics or events, measure conversation volume and sentiment, identify key groups, surface related themes, and assess the impact of corporate communications.
Examples of topics/events to run a report on
- Town Hall Meetings
- Leadership announcements
- Work from home
- Benefit enrollment
- Organizational changes
- Change management
Trend of Conversation Volume and Sentiment Over Time.
By running a Spotlight Topics Report on terms related to your specific topic/event, you can gain insight into how much people talk about the topic/event, as well as how many individuals contribute to the conversation. You’ll know if a few people drive the conversation or if the conversation is widespread.
Use this report to understand the Conversation Sentiment Indicator of these conversations over time to help your leaders understand if the conversations begin to trend down—indicating additional corporate communications might be necessary.
Key Groups Engaging the Most Topic or Event.
Within your Spotlight Topics Report, you’ll see a list of the groups with the highest volume of conversations—and the distribution of sentiment. If you notice that a particular group has a lot of negative sentiment, you may want to step in for high-touch moderation—or pull in your HR team to offer additional support.
Additional Themes Related to the Topic Report
When submitting a new Spotlight Topics Report, a user has the option to surface related themes. When enabled, the processed Topic Report will return relevant themes that are frequently used in conjunction with the defined keywords for the initial search.
Users can select from different sources, Public and Private Groups, and/or Direct Messages to align with their needs.
Pull a Spotlight Topic Report specifically on key terms within your communications to understand if employees are talking about your communications, as well as the corresponding sentiment.
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