Aware 2.0 - Signal and Spotlight during Pride Month

This article contains information on using Signal Rules and Spotlight Topic Reports to monitor conversations, identify mentions, and assess sentiment around Pride Month or other topics of interest.

Prior to the implementation of any Signal Rules or the execution of a Spotlight Topic Report, it is essential to ascertain the objectives you wish to achieve with the data. Consider posing the following questions:

Is Pride Month something my employees are talking about?

• If you pursue this approach, ensure that you establish a clear objective, such as determining whether your employees have an interest in Pride Month. Should there be a positive response, your organization would be inclined to publicly support the LGBTQ community.

We have activities planned for Pride Month. What are our employees saying about these events?

• This is a common practice. Organizations seek to assess the effectiveness of their initiatives. However, do you wish to evaluate positive feedback, negative remarks, or both? If you opt for both, what is the rationale behind this choice, and how do you intend to utilize that information?

I am worried about the safety of our LGBTQ employees and/or openly supportive employees. Can I identify scenarios of potential harassment?

• Yes, if this is a concern of yours, we recommend that you identify these potential scenarios throughout the year, rather than solely during Pride Month.

Signal

Identify General Mentions of Pride Month

Rule Name: Pride Month Mentions

Triggers: Keywords > Create Keyword Template (add keywords/phrases/hashtags here that are relevant to Pride Month and how it is being communicated at your company). For example, pride month, pride week, #pridemonth, #prideweek, LGBT rights, LGBTQ rights, and human rights.

OR

Triggers: Keywords (LGBTQ Terms).

Actions: Optional.

Identify Potential Harassment

Rule Name: LGBTQ Potential Harassment.

Triggers: Keywords (LGBTQ Terms, LGBTQ Slurs).

AND

Triggers: Sentiment (Negative, Very Negative).

Actions: Optional.

Spotlight

There are many different areas within Spotlight where a user can identify the conversation shifting or insights into how employees are talking about something. However, there are just a few areas where you can start to pinpoint specific groups or topics to get valuable data.

Spotlight Topics

A topic report will provide an easily digestible view into the conversation and sentiment/health during Pride Month. A few things to consider:

• Define a cadence and date strategy for pulling the report. For example, if you rerun the report weekly, you can start with the same date of June 1st or start with the day after your previous report.
• Define the keywords that you are going to use prior to your first report

Use these same keywords in every subsequent search. This will give you consistent results to compare and contrast each time you pull a new report during the month.